It's tough to write your about page, even when writing is what you do.

Kind of puts you on the spot, under a spotlight.
There is no such thing as copy that everyone likes.

But that's ok, you don't want copy that appeals to everyone, you want copy that appeals to people you love working with.

I see you scratching your head. Do you know for sure, who you love to work with? I can help you find them, profile them and use that knowledge for your blogging strategy.

But perhaps you were not scratching your head, sorry I misread that. Perhaps you know your ideal client well because you've had the good fortune of working with a few of them already.

That's great!
Well done!

But you want more ideal clients to buy from you regularly.
Wouldn't it be great if you were fully booked with ideal clients only?

You need a solid strategy to get a constant flow of ideal leads into your business and a few tricks up your sleeve to turn them into clients.

You know you need to blog to become more visible online and better known in your niche, but you've tried blogging and it's not really working out so well.

I'm excited!
That makes you my ideal client 😄

I want to offer you a free 30-minute call to help you resolve one problem today, book here.



Excuse me...

Did you pop over here for the obligatory third-party Bio?

If so, here you go...


Stephanie is a Content Marketing Strategist, Trainer and Coach. She is a writer and strategist; blogging and crafting online strategies on a daily basis.

Since she was young, she was always drawn to creative adventures and started writing short stories and reading ravenously early on.

Soon after Graduating from University Stephanie decided to indulge in her love for tech and started learning web programming. She saw this as the key to build a location-free income to fulfill her dream of traveling the world.

Whilst working as a Tech Trainer, Stephanie built a side-business freelancing as a web developer and consultant for the larger agencies in Malta including JPA, TBWA and Ogilvy, as well as a vast portfolio of personal clients. This is how she realised she had a talent for coming up with strategies to help people monetise their online presence.

She wanted to use content strategies to help clients educate their audience into buying. No sleazy sales pitch. Just plain honest information with a bit of flair and imagination.

In 2008 she set-up Defined Branding with her now husband Jody Fiteni. The two grew the company to a full-service agency before leaning out in 2016 to become specialists in Online Marketing and Video productions. For 8 years the agency employed 10 office-based workers and became a very time-hungry business.

This was moving further and further away from Stephanie's dream of having a location-free business. Whilst still managing the Online Side of the business, Stephanie began building an online coaching business. Although as a mother her priorities shifted, Stephanie began to understand how her online coaching business helped her build flexibility into her life that allowed her to spend more time at home with her daughter, whilst still having a good income. This inspired her to help other women achieve this too and became a strong motivator in her new coaching business.

Stephanie coaches entrepreneurs, small business owners, and other coaches, helping them become better known online to build an audience and sell their services. She loves helping today's entrepreneurs become tomorrow's influencers and experts to command higher prices.

Stephanie believes in doing what you preach and is a prolific content creator. She has sold online courses and a range of content coaching packages and is always creating new valuable content. She has taught many coaches and entrepreneurs from all over the world.

When she is not working, Stephanie can usually be found horse-riding, belly-dancing or jogging. She loves to spend time with her family and in nature. She loves tinkering away in the kitchen and creating marvellous new recipes. She also writes in her free time, especially after a few glasses of wine on a Sunday, but you won't find that content here ;)


"Content Marketing is like a match-maker between Business and Client, when there is a natural match the sales pitch is not required" 

Stephanie Fiteni